The only way I am ever going to make it as a writer is if people who read The Never Prayer and like it tell other people. I am relying on that old marketing standby – word of mouth. That old reliable. Did I ever tell you about old reliable?

Are my Lady and the Tramp allusions lost on you?
I have a friend at work, Susan Poper, who read The Never Prayer back when it was a simple Word document. She adored it and has become the angel who’s pushed my book harder than anyone. When we travel for work together, wherever we go, she’s always telling everyone we meet, “Aaron Ritchey is a published author. His book is out and it’s awesome.” I blush, go slack-jawed, and say, “Yeah, a book, I wrote one. Huh.”

She was just traveling to a client site–that Susan Poper, she’s a road warrior–and she gave the kind folks at the Evansville Airport my books to sell. So in southern Indiana, I have a presence. All because of Susan Poper.

She sent me this picture of my book in front of the Bestseller’s rack. We can only dream. But with Susan Poper out there, working it, talking up my book, I just might make it.

Thank you to Jeanna Costello and Ayse Schablik at the Flying Saucer Cafe and to everyone at EVV!  If you are from southern Indiana, you know that EVV are the call letters for the Evansville Airport.  

A huge thank you also to Susan, and to everyone out there being an angel and getting my book out there. Alone, I can’t do much. Together, we can do anything.